BIG FLATS, N.Y. -- If you plan to fly within the U.S. anytime soon, it's going to cost you. Continental, United and Delta Airlines recently announced airfare increases that go into effect immediately. A one-way flight will cost an additional $10 and it's an extra $20 roundtrip.

"I just wonder why they have to continue to raise their prices. I don't really understand it."

"It's discouraging, knowing that it seems to already cost an arm and a leg to get from A to B."

And though frequent flyers admit they're not happy about the recent airfare increases, they also say there's probably not much they'll do to change the way they search for cheap flights. And that means going online.

"I get online and I just keep playing with it. You know, I just keep watching the airfare. I keep playing with the dates until I finally find something that I can afford," said April Knox, of Sayre, Pennsylvania.

Flyers say going through a bigger airport doesn't necessarily outweigh the cost benefits.

"If you've got to shop around and maybe try and find a bigger airport to get out of, sometimes you can find a fare. But a lot of times you have to take into account how much you're going to charge for your own time to get from where you are to the bigger airport," said Chad Cariano, of Richmond, Virginia.

And to many, driving instead of flying won't save enough money to make much of a difference either.

"With the price of gas, you know, it's six to one, half dozen to the other is the way I look at it," said Knox.

So most likely, it seems that despite the airfare hikes, flyers will keep on flying. And hoping for the best.

No official reason has been given for the hike, but analysts say it might have to do with the rising price of oil.