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BINGHAMTON, N.Y. -- With almost 250,000 men projected to be diagnosed with prostate cancer this year alone, hospitals are aggressively encouraging men to get screened early to increase their chances of survival.

Senator Tom Libous joined United Health Services and Lourdes Hospital on Friday to highlight the "I Turned Pro" campaign. Libous was diagnosed with cancer in 2009, and said without that screening, he would not be alive today.

The campaign will be using a mix of media advertising along with direct mail and social networks to urge men to get screened.

"We want men in our community to pay attention to their health because if you catch it early enough, if you pay attention to what's going on and you have a discussion with your primary care physician, men with prostate cancer can live a long, long time. And many times if it’s caught early it can be cured," said Libous.

For more information on the "I Turned Pro” campaign, or for information about prostate cancer screenings, visit www.iTurnedPro.com.