The debate over healthy school lunches gains momentum. Some school districts have already limited the type of dairy offered to students. And now, our Sarah Hagen tells us the dairy industry has gone on the offensive with a new campaign to keep chocolate milk on the school lunch menu.

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Ogdensburg City School District Food Services Director Brian Mitchell said, "We went to two percent or less, so starting last year, we only had two percent, skim and our chocolate, our chocolate milk here is a one percent chocolate milk."

And as some educators and obesity experts continue to say kids are overloaded with calcium and sugar, the dairy industry is now playing offense.

"There is just a lot of buzz on the street, of concern about making sure we have healthy school lunches and healthy snacks in school," said Milk Processor Education Program CEO Vivien Godfrey.

The creators of the "Got Milk?" campaign launched a new campaign Monday -- "Raise your hand for chocolate milk."

Godfrey said, "Milk provides three of the most important nutrients for children, which are calcium, potassium and magnesium. And if chocolate milk is taken out of schools, then kids will drink less milk and get less of these essential nutrients."

And that message rings especially true for the North Country. Look at the Ogdensburg City School District where 88 percent of its students are drinking chocolate milk daily. The Food Services Director says cutting the chocolate would mean cutting nutrition.

Mitchell said, "I believe if we pull out the chocolate milk, what is going to happen, is the kids won't drink milk at all."

And Mitchell says without chocolate milk on the lunch menu, kids are likely to choose something else besides white milk.

"And then we are stuck with, first of all, kids not getting their nutrition and second of all, we are stuck with a lot of waste," said Mitchell.

The company behind the new campaign has launched a web site and is asking people to sign a petition declaring their support for chocolate milk in school.

The Ogdensburg School District does not have any plans to remove chocolate milk from the schools.

For more information, visit www.raiseyourhand4milk.com.