UNITED STATES -- The Oneida Indian Nation is launching an advertising campaign aimed at persuading the Washington Redskins to change their name and mascot.
The Oneidas say the team's use of the term "redskins" is offensive to their culture and racially insensitive. They will air ads sharing their opinion throughout the NFL season, in both Washington, D.C. and other markets where the team plays on the road. The nation is also urging fans who agree with them to contact the NFL themselves.
"We're hoping that we're at an age when mutual respect is actually respected, the concept and in this country, we want to just be treated like other people and be respected and American Indians are probably the most under-represented group in most of the issues that goes on," said Oneida Nation Representative Ray Halbritter.
The nation is hoping a local school can be an example. Back in April, high school students in Cooperstown voted to change their "redskins" mascot to a different one. In return, the Oneida Nation provided financial support by helping buy new uniforms for the school's teams.