NEW YORK STATE – Thursday, the National Organization for Marriage launched its television and radio ad campaign.

On top of that, New Yorkers can expect the same message by phone. Planned robocalls will ring in more than 1.4 million households, in 25 senate districts. Another group, the Coalition to Save Marriage in New York, says all of its 14 member organizations have beefed up their opposition as well.

"Grassroots work of helping to equip people with information they need in order to speak out about their beliefs to their elected officials," said Stephen Hayford, co-founder of Coalition to Save Marriage in New York.

Last week, Republican Senator Jim Alesi, identified as one lawmaker who may be on the fence regarding the issue, said his office was getting close to 100 calls a day from gay marriage opponents. North Country Republican Betty Little says she's getting the calls, too, more with each passing week and now as many 50 a day.

"We have gotten a number of phone calls,” Little said. "The majority of people in my district are conservative and do believe in the definition of marriage as being between a man and a woman."

Little says she shares the views of her constituents and says there are many other issues on the table in Albany that need to be addressed before the end of session.

"At this point, I really believe that it's not the time to change the definition of marriage," Little said.

Anti gay marriage advocate Stephen Hayford says the work of his group, encouraging senators like Little and helping constituents reach out to their lawmakers, has proven effective.

"Recent polls have shown that despite what I would characterized as the media in New York State having been bombarded with messages promoting same sex marriage for several years now, New Yorkers are still very split on this issue," said Hayford. “I think is remarkable and it speaks to how strongly New Yorkers believe in the institution of marriage."

He says they're optimistic the bill will not pass in the senate any time soon.

"What is very clear, is that to date, the number of republicans that are in the senate that have come out in support of same sex marriage is zero," Hayford said.

One republican senator says there are republicans who would vote in favor of same sex marriage, saying Senate Majority Leader Malcolm Smith should bring the bill to the floor for a vote.

There will be a rally at the Capitol June 9th, organized by groups opposed to same sex marriage, the first of kind in Albany this year.