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SCSD students reveal new image campaign
Students in the Syracuse City School District are setting out to change the way people view them and the schools they attend. YNN's Erin Clarke was at the unveiling of a new image campaign for the district.
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SYRACUSE, N.Y. -- Eighty percent of ITC seniors are going on to college. Other students in the Syracuse City School District were recognized this week for scoring 100 percent on their Regents exams, but this is not the Syracuse City School District many of us see.
"In the news, we only see the fights that happen in the schools or how graduation rates are dropping. They never mention when they are increasing. It's just all the bad things that happen," said ITC senior Karla Sanchez.
Six years ago, students set out to change that. A group teamed up with Clear Channel Communications to develop a marketing strategy to highlight the good in the district. What was born was an image campaign.
"Over the six years, we've had a big bus wrap. There are spots that will air on our five radio stations for the next few months. There's a whole poster campaign," said Clear Channel Media and Entertainment Regional Market Manager Joel Delmonico.
This year's campaign is called "Get to Know Me." It introduces a couple of students who say they're the norm in the district, not the exception, Syracuse City School District families and former students who stayed here and are now successful professionals.
"To have students that came in that I could actually sit down and talk to and be exactly that, be a success story in front of them, that was cool. It was invaluable," said on-air personality, Jus Mic.
The project is two-fold. It has equipped these youngsters with some valuable skills and is also chipping away at the belief that SCSD is all bad.
The Get to Know Me radio spots begin airing on Clear Channel Stations Monday. For more on the campaign, visit www.weareSCSD.com.