CENTRAL NEW YORK -- Time Warner Cable has launched its new "Start Over Feature," making cable TV even more convenient.

The start over feature gives you the opportunity to start a show over from the beginning with the press of a button. Thirty digital channels offer this feature and Time Warner Cable hopes to make it available on as many channels as possible.

The feature is free for Digital Cable customers and the best part is you don't have to do anything to set it up. If you have a digital cable box, you already have the feature.

"The convenience of being able to chose from among literally dozens of programs already in progress and to go back to the beginning is going to be huge. It's going to save a lot of people a lot of time, a lot of frustration, it's a totally free service. It's been in development at Time Warner Cable for three or four years now. We wanted to make sure we got it right before we rolled it out. And we're very happy to make it available today," said Jeff Unaitis, Time Warner Cable Vice President for Public Affairs.

Time Warner Cable is the parent company of News 10 Now. For more information on the start over feature, visit Time Warner's website at timewarnercable.com.