Fido is finding himself more often on the black market. As our Elaina Athans tells us, a new report shows pet thefts are up at an alarming rate.

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UNITED STATES -- More often, man's best friend is being snatched from his home and placed on the black market. A new report by the American Kennel Club finds pet thefts rose 49 percent since the beginning of the year.

"Pets are not just merchandise. It's not like stealing a car or an object from the yard. This is a family member," said Pets Alive Executive Director Kerry Clair.

The Club says money and the tough economy is driving people to steal and then resell pets. The average price for a furry friend has gone up. A dog could fetch $364 in 2010, while it was $221 in 2008.

The animal sanctuary Pets Alive is trying to do its part in stopping thieves.

"Whenever we see Craigslist ads, we try to contact Craigslist. And Free Cycle sometimes lists them. And a lot of these places are really cracking down on selling animals online," said Clair.

The report is also shedding light on a new trend. For the first time, sanctuaries and shelters are reporting pets stolen. It hasn't happened at Pets Alive, but they're aware of other locations where it has. And it appears there is one breed that has become a hot commodity.

"Pit bulls getting stolen from shelters to be put in pit bull fighting rings," said Clair.

There are a few tips to keep companions safe. Do a background check if you have a dog walker. Keep your pets is a separate room if a service worker comes to your house to do repairs or maintenance. And during the workday, don't think Fido is secure in an electric fence.

"A lot of people feel, and I do understand this, that 'Oh it's so cruel. It's a beautiful day. I should have my dog out,'" said Clair. "It's very easy to just walk up and take your dog."