Some will sit in front of the TV this Sunday for the big game. Others might tune in just for the commercials. Our Julie Chapman sat down with Vice President of Gramercy Communications, Eric Wohlleber, for a preview of what ads we can expect.

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UNITED STATES -- Super Bowl night marks a night of football, food and funny ads.

Media experts say the ads are expensive too. It costs $3.5 million to run a 30 second spot during the game.

Some familiar faces will be included in this year's spots, including actor Matthew Broderick reprising his "Ferris Bueller's Day Off" Fame.

One communications expert says while fans will have one eye on the commercials, they'll have another on their social networking sites like Facebook and Twitter.

"When you think about it, as opposed to even ten years ago when all you got was those thirty seconds. Now, online, last year, the super bowl ads received more than 360 million views online,” said Eric Wohlleber, Vice President of Gramercy Communications.

Eric will join us in studio on Monday to break down all the Sunday ads.