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WATERTOWN, N.Y. -- Watertown's Arsenal Street business area just keeps growing as another new restaurant opened its doors Thursday.

The popular franchise Moe's Southwest Grill made its way to the city closest to Fort Drum opening in the Stateway Plaza.

The grill's owners say there's not a lot of family themed southwest options in the area. They say that and a mix of fresh produce and fresh meats will be the reason Moe's is able to stand out amongst all the new competition.

"We hope we're hitting an untapped market here in the Watertown area. With great service and a family environment where you can come in relax and have some food that we don't think is here, represented in Watertown," said franchise partner Roger Wagner.

The owners say anytime a guest walks in, the entire staff will yell out ‘Welcome to Moe's’ as a greeting.