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AUBURN, N.Y. -- Auburn is turning blue. City leaders and Auburn Community Hospital are teaming up to spread the word about a deadly disease.

March is Colon Cancer Awareness Month. To recognize the push, blue lights are being wrapped around light poles and banners are hanging. It’s part of the Main Street Goes Blue campaign. Organizers hope it will help convince people to get themselves screened.

"Many people still don't know that this is the only preventable cancer out there. They can do something, by doing a simple colonoscopy once every ten years. They can prevent colon cancer," said Dr. Henry Klotz.

Doctors say 150,000 people are diagnosed with colon cancer each year. It is the third deadliest form of cancer in both men and women.